VP International Sales / Chief Commercial Officer — EMEA & GCC
I build commercial organisations rather than run inherited ones. Take a product with no presence in a territory, build the channel and the team that sell it, and hold the position once it is won. I have done it from zero to €80M and a stock-market listing, and across six European markets held for sixteen years.
A CV lists roles one after another. Mine did not run that way. From 2017 I operated my own company while holding European mandates for two Korean principals, and I hold a P&L today alongside an international territory — so the bars below overlap, deliberately. Select any one to read the scope.
Retail chains, builders' merchants, broadcasters and OEMs signed or managed directly.